"We do the work. You get the credit."®

A "Success Letter" from Fluor:

"To MITTONMedia,

We wanted to take this opportunity to share with you how valuable you have been to the Fluor organization.

 We have come a long way since the beginning. It is still unbelievable how many challenges we have overcome and milestones we have reached thanks to MITTONMedia. It is always a pleasure to work with your team. The level of professionalism you have portrayed coupled with your knowledge and “can do” attitude were instrumental in our recruitment advertising needs was we went through the hiring of 3,000 employees.

 In addition to being a liaison to all the media, we appreciate the market research you always conducted based on the specific jobs we were recruiting for and their availability in local labor markets as well as the support you showed us by coming to our events and your continual follow up.

 Thanks for being just a phone call away and 24 hours a day at that.

 Kind Regards,

Susana Suarez and Katherine Mack

HR/Fluor Corporation"

MITTONMedia first listens to our customers, then creates customized, cost-efficient solutions and backs it all up with unique personalized service:

• Instead of walking in with pre-packaged “cookie cutter” answers, MITTON asks the questions that help us learn everything we can about the situation: desired outcomes; obstacles; unwritten rules; and any special circumstances or challenges. The answers, combined with targeted market, in-house and behavioral research, are used to generate proactive strategies and creative messaging which reach, engage and compel a qualified response for our clients.
• Companies that work with MITTONMedia say part of our “uniqueness” comes from giving them the attention they deserve, going the extra mile, and consistently being a resource of new ideas that help keep them ahead of the competition. Not only providing requested media and creative options, but also suggesting alternative strategies. We take the time to explain the “Why’s" and “How’s” of each option. This helps our clients have a better understanding about what we're doing to ensure a better return-on-investment for their advertising dollars.  

H-E-B Success: Store Grand Openings

• H-E-B was opening three new grocery stores in the Houston, Texas area.
• H-E-B field recruiters wanted a more current look and feel that they could communicate to candidates for both hourly and salaried positions.

  The MITTONMedia Solution

• MITTONMedia designed a new look, using H-E-B employees, to bring a fresh perspective to both the employer brand and recruitment advertising process.
• We created "Supermarket Tabloid" posters with headlines drawn from our interviews with the employees
• Our customized advertising campaign blended radio and print along with construction of a mini-website, www.workatHEB.com. (The website was later absorbed into the H-E-B corporate website, www.HEB.com/careers.)

Historic Results

• All three stores were staffed in record time and with higher quality personnel.
• For the first time in company history each new store had the luxury of a full two-week training period for all employees in all departments.
• Employee morale improved in existing stores.
• The H-E-B HR Team was recognized by the corporate office for this landmark success.
• Reduced H-E-B’s Cost-Per-Hire by 38%!

H-E-B College Recruitment Campaign: Texas A&M: 

• The Center for Retailing Studies at Texas A&M sponsored an “H-E-B Day” on the university campus.  
• Members of the H-E-B corporate management team served as guest lecturers in a number of classes on that day.
• An on-campus career fair, featuring a variety of local, regional and national employers, was scheduled during the same time period.
• MITTONMedia designed Posters & Flyers to fit the theme of the event.
• Materials were distributed around selected campus areas to draw students attention to the H-E-B event and job fair appearance.
• Targeted groups of students were invited to attend a “VIP” luncheon on campus with members of the H-E-B management team.
• A targeted radio recruitment campaign began airing two-weeks prior to the event

Results

• The VIP Luncheon attracted the largest number of high quality candidates H-E-B had seen in several years.
• The on-campus Job Fair delivered unparalleled results!
  
  • H-E-B offered a record number of employment invitations to students as a result of the job fair, a result they attributed directly to the effectiveness of the MITTONMedia targeted media campaign and engagement created by our collateral materials.
  • Given the overwhelming number of students visiting the H-E-B booth representatives from a national retailer, which had dominated previous on-campus job fairs, stopped by to ask, “What are you doing? Giving away free groceries to the students?!”
• When asked by corporate management what they had done differently to cause such an increase in response, the local H-E-B HR Director replied, “We finally started working with a firm that knows what they’re doing…MITTONMedia.”

Waste Management “IT Open House”

• MITTONMedia conducted Qualitative and Quantitative market research and combined that data with behavioral targeting strategies to identify and target the most effective media resources to reach this initiatives specific demographic groups.
  
• Based on our research, MITTONMedia used a combination of:
  
  • Targeted radio campaigns on three local radio stations
  • Targeted online banner ads
  • Strategic Social Media placement
  • PR support
  • The blended advertising schedule ran during the seven days preceding the event.
  • They retained MITTONMedia to create a plan to promote a one‐evening hiring event at WM offices in downtown Houston.

Results

• 85 people were standing in line an hour before the doors opened.
• More than 600 people attended the event with resume in‐hand.
• Using on‐site screening process, Waste Management conducted 400 informal interviews, 110 formal interviews and hired 50 of the candidates.
• Waste Management said it was obvious that the MITTONMedia process surpassed all expectations.
• Our recruitment advertising strategies and execution had reached, engaged and compelled response from a higher quality applicant base than WM had seen from other types of promotional efforts in the past.
• MITTONMedia continues to work with WM on various professional and hourly hiring initiatives.

MITTONMedia Generates Growth: Gulf Coast Hospice

Situation:

• Gulf Coast Hospice had grown its business based solely on word-of-mouth referrals.
• Growth had reached a plateau.
• Gulf Coast needed to generate increased awareness of their services to the medical community as well as directly to prospective patients and their families.
• With no internal marketing expertise or staff, they turned to MITTONMedia for help.

Solution:

• MITTONMedia worked with Gulf Coast Hospice to:
  • Rebrand their image.
  • Redesign their logo and collateral materials.
  • Build an engaging website optimized for high internet visibility.
  • Create and place targeted print and radio advertising campaigns which addressed this sensitive subject in a compassionate manner.

Results:

• There was a steady increase in number of responses from doctors, hospitals, prospective patients and their families during the advertising campaign.
• At the end of the first three months, the Gulf Coast Hospice census had already grown over 25%.