MITTON Media. We do the work, you get the credit.

MITTONMedia founder and president, John Mitton, put his Psychology degree to good use by immediately going out and caddying on the LPGA Tour. After a few years John asked about the possibility of running an LPGA tour event. The LPGA said it was a great idea but first he had to get radio and television sales experience in order to be able to handle broadcast negotiations and contracts.

So John moved back to Houston, Texas, and started learning everything he could about broadcast sales. With most major accounts already being taken at a broadcast station, as a new “Account Executive” John had to combine innovation with creativity in order to develop his own streams of revenue. Things shifted into high gear when he turned his attention toward “recruitment advertising.”

At the time, most employers automatically put their recruitment dollars into newspaper classifieds. John is credited with being the first to ask the question, “What would happen if employers started running recruitment advertising on Radio and TV?”

In 1995, after realizing there were no agencies that specialized in creating and placing broadcast classifieds for employers, John started MITTONMedia. Seeing the lack of knowledge and experience in many HR departments about effective ways to do recruitment advertising beyond “newspaper classifieds,” he also introduced a philosophy which defined how MITTONMedia would do business and help educate HR professionals: “We do the work. You get the credit.”®

SEARS was the first client, all five divisions, on a national basis. MITTONMedia grew from there as employers from a variety of industries heard the success stories and asked MITTON to create customized hiring programs for them, too, on local, regional, national and even international levels.

MITTONMedia’s list of services eventually grew beyond radio, TV and recruitment advertising campaigns. An HR recruiter would ask if MITTON could help out with a  media resource that was new to us. The answer was always, “Yes we can.” Then we'd go out and learn how to use the requested medium effectively and cost-efficiently. Someone in the Advertising/Marketing department would hear about the success of HR’s hiring campaign and ask if MITTON could use our methodologies to assist with the company's "regular advertising." The answer? “Yes we can.”  

Our proactive approach to this kind of client request has led to some interesting solutions, like the development of our Search Engine Marketing (SEM) group and website, www.IdiotProofAdvertising.com. And ending up in the role of "Executive Producer" as MITTON launched of one of the most popular radio "car shows" in town, "In Wheel Time." (Visit the Facebook page: www.facebook.com/InWheelTime.)

Today, MITTONMedia provides advertising and creative services across a wide spectrum of traditional and non-traditional media resources. We keep going and growing, learning something new every day.

 If your advertising programs are ready for fresh ideas, customized solutions, measurable results and personalized Customer Service, please get in touch with MITTONMedia today.

Kindest Regards,

John Mitton/ President