About MITTON Media

What would you do with a degree in Psychology?

mitton-media-about
Our founder and president, John Mitton, put his Behavioral Psychology degree to good use by immediately going out and caddying for Patty Jordan on the LPGA Tour. After a few years John asked about the possibility of running an LPGA tour event. The LPGA said it was a great idea but first he had to get radio and television sales experience in order to be able to handle broadcast negotiations and contracts.

So John moved back to Houston, Texas, and started learning everything he could about broadcast sales. As a new Account Executive, John had to combine innovation with creativity to develop his own streams of broadcast advertising revenues. Things shifted into high gear when he turned his attention toward employee recruitment advertising.

Seeing the success of Broadcast Advertising for B2B and Consumer advertising, John wondered why employers were not using Radio and Television as a resource for employee recruitment. He took Broadcast’s retail-based advertising model, modified it to create a recruitment-based model, and the rest is history. In fact it worked so well John soon became known as the Father of Job Ads on Radio & TV and opened his own recruitment advertising consulting firm in 2000, MITTON Media. The firm’s list of clients quickly grew to include a variety of employers in a number of different industries across the US and Canada.

The growth of MITTON Media

Thanks to the expanding requests of our client base and referrals to colleagues working at other companies, MITTON Media’s list of services and capabilities eventually grew beyond doing only recruitment advertising campaigns on Radio and Television. Someone in Human Resources would ask if MITTON Media could help out with other types of media like outdoor, print, trade journals, airport kiosks, mobile ads, and digital online campaigns. The answer was always the same, “You bet.” Then we would go out and not only learn how to use the resource but how to use it more effectively and cost-efficiently.

Marketing departments at these same companies started hearing about MITTON Media’s different way of doing things and asked if we would consult with them, too. In fact, it was out of one of these client relationships that our corporate motto was born. Reviewing the successful results of a recent MITTON Media project the client looked up and said, “You want to know why I love working with you guys? Because you do all the work and I get all the credit!

Today MITTON Media continues to deliver what our clients need and makes sure they are getting the attention they deserve. We take the pain out of the process and provide peace of mind for all their advertising, marketing, and branding needs. Yes, it’s true. At MITTON Media, We do the work. You get the credit.“®

What MITTON Media clients are saying…

“MITTONMedia always goes above and beyond my expectations and I set my sights fairly high. When I present a challenge, their broad range of marketing and advertising knowledge and years of practical solutions gets pooled together and, magically, the “right” solution lands on my desk, already negotiated into a package that fits my budget and my company’s needs.”  Todd F., Marketing Director, Oil & Gas Industry

“We wanted to take this opportunity to share with you how valuable MITTON Media has been to the Fluor organization. It is still unbelievable how many challenges we have overcome and milestones we have reached thanks to MITTON Media. The level of professionalism you have portrayed coupled with your knowledge and “can do” attitude were instrumental in this great success. Thanks for being just a phone call away and 24 hours a day at that.” Susana Suarez, Global HR Director, Fluor Corporation

My experience with MITTON Media has been wonderful. It’s “One-Stop Shopping” from purchasing the media to recording the spots to getting prizes for our in-store promotions. And the other added-value incentives plus great customer service have been wonderful, too. Don’t know what we ever did without MITTONMedia!”  Jennifer B., Advertising/Marketing, Retail Industry

By the way….I’ve been getting feedback on our radio spot you created…..folks are listening and responding!   The VP gave us positive feedback last week ...and while at the career fair at Rice, one of our competitor’s said he heard it, too, and wanted to know which agency had done the work. No, I didn’t tell him it was MITTON Media! (You’re our secret weapon.) The spot is definitely helping our branding efforts and has increased the number of resumes we have received and the number of students who come to our booth at the local college career fairs. Thanks again…..for all that y’all do!  Martha J., HR Recruiter, Oil & Gas Industry

John, I enjoy working with you and your team at MITTON Media because of your media planning/buying expertise for Radio, TV and outdoor signage. Working with MITTON saves time and allows me to concentrate on other aspects of my projects so that I can efficiently manage my time and meet deadlines. Additionally, the quality of creative production and extra value-added incentives that MITTON Media consistently brings to the table are always beneficial to our medical center. Thank you for making my corporate life a little bit easier.”  Chrissie M., Advertising/Marketing, Healthcare Industry
MittonStaff