This morning's issue of "Media Life" reports hefty holiday spending by retailers on local TV to lure shoppers.
According to the article, the outlook for consumer holiday spending isn't particularly strong this year, with forecasters predicting growth of 2.5 to 3 percent over 2010, about half last year's growth rate.
So why is local TV advertising so heavy?
The reason is simple. Shoppers still feeling the pinch of a down economy are looking for the lowest prices, and retailers are competing fiercely to reel them in with gimmicks like midnight openings on Black Friday. They're willing to use any means to get consumers into the stores.
Many retailers, including department and discount stores, have already been advertising their holiday sales for weeks. Pre-holiday sales have also been more popular this year, prompting more spending to advertise these new offers.
Clothing retailers have been particularly active, note buyers, and electronics should be growing as well as retailers battle to offer better prices on holiday must-haves like tablets, smartphones and TVs.
If you need help with your local holiday TV advertising or radio advertising, pick up the telephone and call MITTONMedia today: 832.969.5627. Time's running out so do it today and make sure your business gets its fair share of consumer dollars this Christmas season!