At a recent networking event I heard someone ask the question, "What do the Yellow Pages and Nursing Homes have in common?" The answer was, "They're both really expensive and usually used by people in their mid-70's."
I don't know about the PC value of that statement but I do know the value for our advertising clients. MITTONMedia works with a lot of different businesses who have taken the dollars they used to spend in the Yellow Pages and transferred them to a MITTONMedia managed Search Engine Marketing Campaign.
Results have been immediate and impressive. For example, Jericho Foundation Repairs was not getting a good ROI from their Yellow Pages advertising, including the online version. And when you googled things like "foundation repair," Jericho didn't show up. Within one month after starting our PPC program, Jericho started to appear in ideal page positions and inquiries from potential customers had picked up dramatically.
If you're not happy with the results you've been getting from your Yellow Page ads, get in touch with MITTONMedia today: firstname.lastname@example.org.
Remember, "We do the work. You get the credit."®