Everything listed under: digital design

  • Use "MITTONMedia's Value Pyramid" for Planning 2012 Ad Budgets

    John MittonAre you choosing advertising tools for all the wrong reasons?   When helping clients plan monthly, quarterly or annual advertising budgets, one of the first things we do is use our "MITTONMedia Value Pyramid" to measure the return-on-investment they have been receiving from various advertising tools. We ask three questions: - Is the advertising resource Effective?


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