A strong personal ego paired with high self-esteem are often necessary qualities for starting and growing a small business. However, these same qualities can sabotage an effective advertising campaign for that small business if they lead to self-focused instead of customer-focused advertising messages. MITTONMedia President, John Mitton, offers his thoughts about how to avoid "The Ego Trap." 

Are you choosing advertising tools for all the wrong reasons?   When helping clients plan monthly, quarterly or annual advertising budgets, one of the first things we do is use our "MITTONMedia Value Pyramid" to measure the return-on-investment they have been receiving from various advertising tools. We ask three questions: - Is the advertising resource Effective?

MITTONMedia produces the radio "Car Talk" show, "In Wheel Time."   Mac DeLaup, President and Managing Partner of John Eagle Honda, talks with co-hosts Don Armstrong and Mike Herzing about car dealers and how to pick the right one. Mac also tells "In Wheel Time" listeners about a special "Care 2 Spin" event happening on September 17th at the John Eagle Honda dealership, 290 @ West Road. There will be food, games, prizes and classic cars on display from 8a-12noon to help raise dolla...