Why Older Americans Are Returning To Work

Why Older Americans Are Returning To Work

Many older Americans are “unretiring” and returning to work. In the September 19, 2018 edition of Money Watch, author Jillian Harding shares results of a recent survey commissioned by senior care provider, Home Instead. The survey drew responses from more than 1,000 “unretired” people, as well as those nearing retirement in the U.S. and Canada.
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Fifty Reasons Why Things Don’t Change

Fifty Reasons Why Things Don’t Change

E. F. Borisch, a Product Manager for the Milwaukee Gear Company, sat down one afternoon and wrote out a list of fifty reasons why things don’t change. Here is that list: We’ve never done it before. Nobody else has ever done it. It has never been tried before. We tried it before. Another company/person tried
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Mitton Media’s Multimedia Recruitment Advertising Strategies

Mitton Media’s Multimedia Recruitment Advertising Strategies

Mitton Media® is known for being an industry leader in developing and carrying out multimedia recruitment advertising strategies. Including our Language Translation service which allows employers to share their hiring messages in a number of different languages for a variety of media platforms including digital, broadcast, and print. Every now and then an employer will
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Why Mitton Media uses Traditional AM/FM Radio for Recruitment Advertising Strategies

So why does Mitton Media use traditional AM/FM Radio as part of our blended recruitment advertising strategies? Traditional AM/FM Radio Reaches ALL Generations In today’s job market, where nearly everyone who wants a job already has a job, it is critical for employers to proactively reach and engage PASSIVE job seekers. (“We already have a
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A Red Flag for Radio Recruitment Advertising

A Red Flag for Radio Recruitment Advertising

(Editor’s Note: This article about a radio recruitment advertising “Red Flag” was first published in November, 2004, by the Houston Business Journal. It was written by Mitton Media President, John Mitton.) SUMMARY: The push for thirty-second radio commercials was brought about, primarily, by a broadcast group trying to pay off its debt load resulting from
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Why Mitton Media Uses Sixty-Second Radio Recruitment Commercials

Why Mitton Media Uses Sixty-Second Radio Recruitment Commercials

This “Throwback Thursday” post answers at least one of the questions we get asked about our success with radio recruitment advertising campaigns for employers across a variety of industries: “Why does Mitton Media insist on sixty-second radio recruitment commercials?  Recognized as the “Father of Broadcast Classifieds,” putting job ads on Radio and Television, I thought
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Comparative Effectivenessof 30- Versus 60-Second Radio Commercials

Comparative Effectivenessof 30- Versus 60-Second Radio Commercials

Comparative Effectiveness 30- Versus 60-Second Radio Commercials On Memory and Money Dr. David Allan Department of Marketing The Erivan K. Haub School of Business Saint Joseph’s University 5600 City Avenue Philadelphia PA 19131 dallan@sju.edu   Comparative Effectiveness of 30- versus 60-second Radio Commercials on Recall and Rate ABSTRACT Is less really more? This study is designed
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Japan’s Work-Life Balance Predicament

Japan’s Work-Life Balance Predicament

We thought you might enjoy this work-life balance story from Japan: Japanese worker punished for starting lunch three minutes early Managers called TV news conference and bowed in apology at employee’s ‘deeply regrettable’ actions Justin McCurry in Tokyo Japan’s commitment to addressing its dismal record on work-life balance has been called into question after a civil servant was
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Baby Boomer Resumes Ignored by Today’s Recruiters?

Baby Boomer Resumes Ignored by Today’s Recruiters?

Boomer resumes ignored in today’s workplace, according to fresh research conducted by the Federal Reserve Bank of San Francisco. In an article written for AARP, author Kimberly Palmer reports on results of research conducted by David Neumark, Ian Burn, and Patrick Button: Researchers created fake resumes for people in different age groups. The fictitious applicants were
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Today’s Labor Market Considered Nearly Full Employment

Today’s Labor Market Considered Nearly Full Employment

The Labor Market is now considered to be close to or at “Full Employment”: The number of Americans filing for unemployment benefits unexpectedly fell last week, pointing to a further tightening in labor market conditions. Initial claims for state unemployment benefits fell 1,000 to a seasonally adjusted 222,000 for the week ended June 2, the
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