(Editor’s Note: This article about a radio recruitment advertising “Red Flag” was first published in November, 2004, by the Houston Business Journal. It was written by Mitton Media President, John Mitton.) SUMMARY: The push for thirty-second radio commercials was brought about, primarily, by a broadcast group trying to pay off its debt load resulting from
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This “Throwback Thursday” post answers at least one of the questions we get asked about our success with radio recruitment advertising campaigns for employers across a variety of industries: “Why does Mitton Media insist on sixty-second radio recruitment commercials? Recognized as the “Father of Broadcast Classifieds,” putting job ads on Radio and Television, I thought
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Comparative Effectiveness 30- Versus 60-Second Radio Commercials On Memory and Money Dr. David Allan Department of Marketing The Erivan K. Haub School of Business Saint Joseph’s University 5600 City Avenue Philadelphia PA 19131 dallan@sju.edu Comparative Effectiveness of 30- versus 60-second Radio Commercials on Recall and Rate ABSTRACT Is less really more? This study is designed
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We thought you might enjoy this work-life balance story from Japan: Japanese worker punished for starting lunch three minutes early Managers called TV news conference and bowed in apology at employee’s ‘deeply regrettable’ actions Justin McCurry in Tokyo Japan’s commitment to addressing its dismal record on work-life balance has been called into question after a civil servant was
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Boomer resumes ignored in today’s workplace, according to fresh research conducted by the Federal Reserve Bank of San Francisco. In an article written for AARP, author Kimberly Palmer reports on results of research conducted by David Neumark, Ian Burn, and Patrick Button: Researchers created fake resumes for people in different age groups. The fictitious applicants were
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The Labor Market is now considered to be close to or at “Full Employment”: The number of Americans filing for unemployment benefits unexpectedly fell last week, pointing to a further tightening in labor market conditions. Initial claims for state unemployment benefits fell 1,000 to a seasonally adjusted 222,000 for the week ended June 2, the
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What can the frustrations attached to helping a child dress up a Barbie doll teach you about effective recruitment advertising? It’s all about “Comfort Zones.” Thanks to the children in our family, there are a lot of naked Barbie dolls lying around the house. Upstairs, downstairs, bedrooms, and playroom. Most, if not all, of the
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The worst kept secret in America is that there is a massive truck driver shortage. According to the American Trucking Association (ATA), 51,000 more drivers are needed today to meet the demands caused by shipping more goods across the country. The current truck driver shortage is causing all kinds of headaches, including delayed deliveries and
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Every hiring process has its “Hidden Hiccups.” One of the hidden hiccups in an employer’s hiring process is when Hiring Managers make the majority of their offers to candidates whose skill-sets remind them of themselves. Using personal filters is okay, to a point, but this limited horizon also causes additional key skill-set groups to go missing from
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What are the Top 40 phrases to stop using in today’s workplace? A recent study conducted by OnePoll, in conjunction with others, looked at the communication behaviors of 2,000 American workers. The results of that study: The Top 40 Most Cringeworthy Used Phrases at the Office: Give 110 percent Think outside the box Hammer it out
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