Fake News Alert for Recruiters: Nobody Listens to the Radio Anymore

Fake News Alert for Recruiters: Nobody Listens to the Radio Anymore

 Fake News Alert for Recruiters: Nobody listens to the radio anymore. “Nobody listens to the radio anymore.” This is usually one of the first comments shared by recruiters and hiring managers after reviewing the list of possible media resources during a Mitton Media recruitment advertising assessment session. We break it to them as gently as
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Questioning “Less-is-More” Impact of 30-Second vs. 60-Second Radio Ads  

Questioning “Less-is-More” Impact of 30-Second vs. 60-Second Radio Ads  

Questioning “Less-is-More” Impact of 30-Second vs. 60-Second Radio Ads  Released: 5/4/2006 8:50 AM EDT Source: Academy Communications Newswise — David Allan, a marketing professor and former radio executive at Saint Joseph’s University in Philadelphia is studying the impact of advertising changes that some broadcast radio groups are making in response to challenges from iPods and satellite radio. “With Howard
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How to Avoid A Radio Recruitment Advertising Pitfall

How to Avoid A Radio Recruitment Advertising Pitfall

(Editor’s Note: The article, “Less is More,” was written by John Mitton, founder of the Radio Recruitment Advertising concept and advertising model. It was first published by the Houston Business Journal on November 15, 2004. Written specifically to address the negative impact a 30-second commercial would have on employee recruitment advertising, the article ended up
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Is There A Genius Sitting Behind That Cluttered Desk?

Is There A Genius Sitting Behind That Cluttered Desk?

I have tried to convince my spouse for years that a cluttered desk is a sign of a very creative mind, bordering on “Genius.” She doesn’t buy into that theory. However, author Sarah Young reports that researchers at the University of Minnesota have recently uncovered evidence that supports my “lame brain” hypothesis. Read Sarah’s article
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Recruitment Advertising Success for Skilled-Trades

A story about how Mitton Media used a multi-channel recruitment advertising strategy, including our own JOBSPIPELINE®, to deliver skilled-trade recruitment success: Let’s say you are a major construction company. You just landed a multi-million dollar contract. However, in order to fulfill the contract, you need to staff up immediately with lots of hard-to-find skilled workers.
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employee recruitment for open mindset

Shana Reinhart Joins Mitton Media as Director of Business Development

Mitton Media has named Shana Reinhart to the position of Director of Business Development. Shana is an industry veteran with 25 years of local, regional, and national experience with companies like Bernard Hodes Group and Aquent, in a variety of areas including: Developing and implementing integrated talent communication and staffing strategies. Providing strategic direction for employer branding and
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The Waste Management Fond du Lac Job Fair for Drivers and Techs!

The Waste Management Fond du Lac Job Fair for Drivers and Techs!

Waste Management Fond du Lac Job Fair for CDL Drivers and Diesel Technicians!    Come to the Waste Management Fond du Lac Job Fair for CDL Drivers and Diesel Technicians! Hiring for positions in: Fond du Lac Oshkosh Sheboygan Fox Valley Tuesday, July 19th, 7am to 2pm, at 301 Thomas Street. (See map below.) A $3,000 Sign-On bonus
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Minerva Work Solutions Podcast: HR Consulting Focused on Small to Mid-Sized Businesses

Minerva Work Solutions Podcast: HR Consulting Focused on Small to Mid-Sized Businesses

A lively and informative 5-segment podcast series with conversations between Dr. Kathryn Keeton, CEO & Managing Consultant of Minerva Work Solutions and John Mitton,President of an industry- leading recruitment marketing firm, Mitton Media. In Segment #1: What’s in a name? Dr. Keeton explains why the name Minerva Work Solutions was chosen for their HR consulting group and why
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A Paycheck Every Week @ Six Flags-St. Louis!

A Paycheck Every Week @ Six Flags-St. Louis!

Listen up. A paycheck every week and MORE!   Get a paycheck EVERY week at Six Flags-St. Louis! You also get: Free admission for family and friends, Get super discounts,  Work flexible schedules,  Enjoy exclusive ride parties for employees, Make lots of new friends. And get a paycheck every week. (Wait, you already knew that,
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HR Consulting Firm for Small Business: Ensuring Success for Today’s Workforce

HR Consulting Firm for Small Business: Ensuring Success for Today’s Workforce

Finding a Small Business-focused HR consulting firm to help ensure peak performance and conquer the challenges of today’s Multi-Generational workplace and workforce is essential for Small Business survival in today’s market place. This is the fifth segment in a fast-paced and informative podcast series featuring conversations between Dr. Kathryn Keeton, CEO/Managing Consultant of the HR Consulting firm,
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