A person’s learning-style mindset can ultimately determine success or failure of recruitment advertising and employer branding programs. Does the person have a tendency to rely solely on current “Industry Trends and Best Practices?” Or are they open to exploring and learning new concepts that could lead to improved performance and more satisfying results? Carol S. Dweck, a psychologist
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Fake News Alert for Recruiters: Nobody listens to the radio anymore. “Nobody listens to the radio anymore.” This is usually one of the first comments shared by recruiters and hiring managers after reviewing the list of possible media resources during a Mitton Media recruitment advertising assessment session. We break it to them as gently as
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Questioning “Less-is-More” Impact of 30-Second vs. 60-Second Radio Ads Released: 5/4/2006 8:50 AM EDT Source: Academy Communications Newswise — David Allan, a marketing professor and former radio executive at Saint Joseph’s University in Philadelphia is studying the impact of advertising changes that some broadcast radio groups are making in response to challenges from iPods and satellite radio. “With Howard
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(Editor’s Note: The article, “Less is More,” was written by John Mitton, founder of the Radio Recruitment Advertising concept and advertising model. It was first published by the Houston Business Journal on November 15, 2004. Written specifically to address the negative impact a 30-second commercial would have on employee recruitment advertising, the article ended up
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I have tried to convince my spouse for years that a cluttered desk is a sign of a very creative mind, bordering on “Genius.” She doesn’t buy into that theory. However, author Sarah Young reports that researchers at the University of Minnesota have recently uncovered evidence that supports my “lame brain” hypothesis. Read Sarah’s article
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A story about how Mitton Media used a multi-channel recruitment advertising strategy, including our own JOBSPIPELINE®, to deliver skilled-trade recruitment success: Let’s say you are a major construction company. You just landed a multi-million dollar contract. However, in order to fulfill the contract, you need to staff up immediately with lots of hard-to-find skilled workers.
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Mitton Media has named Shana Reinhart to the position of Director of Business Development. Shana is an industry veteran with 25 years of local, regional, and national experience with companies like Bernard Hodes Group and Aquent, in a variety of areas including: Developing and implementing integrated talent communication and staffing strategies. Providing strategic direction for employer branding and
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Waste Management Fond du Lac Job Fair for CDL Drivers and Diesel Technicians! Come to the Waste Management Fond du Lac Job Fair for CDL Drivers and Diesel Technicians! Hiring for positions in: Fond du Lac Oshkosh Sheboygan Fox Valley Tuesday, July 19th, 7am to 2pm, at 301 Thomas Street. (See map below.) A $3,000 Sign-On bonus
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A lively and informative 5-segment podcast series with conversations between Dr. Kathryn Keeton, CEO & Managing Consultant of Minerva Work Solutions and John Mitton,President of an industry- leading recruitment marketing firm, Mitton Media. In Segment #1: What’s in a name? Dr. Keeton explains why the name Minerva Work Solutions was chosen for their HR consulting group and why
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Listen up. A paycheck every week and MORE! Get a paycheck EVERY week at Six Flags-St. Louis! You also get: Free admission for family and friends, Get super discounts, Work flexible schedules, Enjoy exclusive ride parties for employees, Make lots of new friends. And get a paycheck every week. (Wait, you already knew that,
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12946 S. Dairy Ashford Road | Suite 250 | Sugar Land, TX | 77478 | 281-242-4473 | info@mittonmedia.com
