Job Fair Success

You need the right tools for any job. You can’t change a flat tire with a screwdriver. The same holds true when engaging and attracting quality candidates. You need to use the right tools to attract the right people, especially when you are looking to hire a lot of people and need to ensure job
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TxPPA Summer Momentum Conference

MITTON Media was proud to be one of the participating sponsors for the TxPPA Summer Momentum Conference, June 24th-25th, at the La Torretta Resort on beautiful Lake Conroe. MITTON Media Senior Consultant, David Foster, and I enjoyed the opportunity to share many different ways MITTON Media can help with traditional and digital advertising, media buying
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A Military Recruitment Hiring Strategy

A Military Recruitment Hiring Strategy

If you have followed our MITTON Media blog for any length of time then you know how committed we are to helping military heroes get back into the workplace as soon as possible after returning home. I’d like you to meet Chris Newsome, a military veteran, working at RecruitMilitary.com. Chris sent me a video which
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How To Wait Out Tropical Storm Bill

How To Wait Out Tropical Storm Bill

As you may have heard, Tropical Storm Bill is coming ashore along the Texas Gulf Coast. Here is a short video clip of what our office staff is doing to stay focused as they wait out #TropicalStormBill.

Recruitment Advertising That Works

Recruitment Advertising That Works

How does a former brakeman for Southern Pacific Railroad and LPGA Tour Caddie end up becoming a recruitment advertising industry icon known as, The Father of Job Ads on Radio & TV? Find out in this up-tempo, entertaining two-part podcast with John Mitton, President of MITTON Media. Maybe it’s the ADD/ADHD talking or his “outside looking
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How To Give Banner Ads Superpowers

How To Give Banner Ads Superpowers

Are you frustrated with the lack of results you’re seeing from your banner ads? Peter Platt, President of PSquared Digital, has written an article you need to read: The 5 superpowers of banner ads we’ve overlooked. According to Platt, banner ads have gotten a bad rap over the years — and it’s mostly our own
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Jim “Mattress Mack” McIngvale Shares

Jim “Mattress Mack” McIngvale Shares

Do you need to be inspired? Then this two-part podcast is exactly what you need to hear today! Legendary Houston entrepreneur, Jim “Mattress Mack” McIngvale, started Gallery Furniture in 1981 with $5,000 and a pickup truck. His distinctive energetic, fast-paced sales style originated from an incident that occurred early on in Gallery Furniture’s history. Faced
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Death by Label on LinkedIn

Death by Label on LinkedIn

Sharing a great little article I came across this morning while reading posts on Inc.com. Columnist, Chris Matyszczyk, has a direct message for self-labelers: Our BS-Detectors have been re-calibrated. We can see you and you are naked. I found myself chuckling through the entire piece. Chris nails one of my pet peeves, Industry Buzzwords. One
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How to Boost Employee Retention

How to Boost Employee Retention

By John Mitton, President, MITTON Media May 12, 2015 The Problem You never know when a good epiphany will show up. Like the one I had a few weeks ago about the employee retention disconnect happening in today’s 3-Generation workplace. I recently played in a Pro-Am event attached to one of the PGA’s Champions Tour
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Why Your Recruitment Ads Don’t Work

When you advertise for openings in your company are you really marketing your company, or just posting what the hiring manager told you about the position? Let’s look at a typical ad. The above ad isn’t really going to grab anyone’s attention, is it? It doesn’t identify the company. Is a seasoned IT professional really
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